It's Not Crypto
Digital Assets are So Much More...
So, What is a Digital Asset?
When I talk about digital assets, I’m often met with glazed-over eyes and slack facial muscles (which may or may not include an open mouth). It’s an interesting phenomenon and reaction from folks who don’t connect the term “digital assets” to anything other than cryptocurrencies and blockchain-based assets.
Digital assets also encompass various types of digital formats that can be used to generate income through content creation and distribution. Some of the most common forms of digital assets include blogs, vlogs, websites, podcasts, social media profiles, online courses, e-books, and digital art, among others.
Blogs and vlogs are popular digital assets. Individuals (and businesses) create and share content on various topics on these platforms. Bloggers and vloggers can monetize content through advertising, sponsorships, affiliate marketing, and product placements. For instance, bloggers and vloggers can earn revenue by partnering with brands to create sponsored content or by placing advertisements on their websites or YouTube channels.
Websites represent another digital asset that can generate income through e-commerce, online advertising, and affiliate marketing.
Websites can be used to sell products or services, such as e-books, courses, and online coaching, among others.
Additionally, websites can generate revenue through online advertising, such as display ads and pay-per-click ads, which are placed on the website and generate revenue when clicked by users.
Affiliate marketing is another popular way of monetizing websites, whereby website owners earn a commission by promoting other people's products or services on their websites.
Podcasters can earn revenue by partnering with brands to create sponsored content or by placing advertisements on their podcast. Additionally, podcasters can earn commissions by promoting other people's products or services through affiliate marketing.
Social media profiles, such as Instagram, Twitter, and TikTok, are also digital assets that can be used to generate income through sponsored content and advertising. Granted, branding has something to do with the value of these particular assets, but some issues can be overcome just to obtain the content.
Online courses and e-books are digital assets that can be used to generate income through online education and digital publishing.
Finally, digital art is a form of digital asset that can be used to generate income through digital sales and licensing. Digital artists can sell their art through various platforms, such as NFT marketplaces or their own websites. Additionally, digital art can be licensed to companies for use in advertising, marketing, and other commercial purposes.
1. Why
I’ve learned a lot about online and digital content creation as well as investments over the past three decades, and I want to share what I’ve learned so you might consider how and when to begin creating or improving upon, or even selling your digital assets. Over time, I hope to bring realization to the financial benefits that digital assets can bring to your life. These assets, if earning money, also can be willed to your beneficiaries.
That’s the “asset” part of the two-word term. As digital technologies continue to evolve, new forms of digital assets are likely to emerge, presenting new opportunities for income generation and digital entrepreneurship.
2. Who
Anyone with an entrepreneurial spirit is welcome at Goin’ Solo. If you sign up for a free membership, I will send a notification to you in your inbox for a free post every Sunday evening. If you choose to invest, you’ll receive much more information and tools that can help you build and protect your digital assets.
I’m also seeking individuals who want to build a community around developing digital assets for reasons other than wealth. Nice cars and Rolex watches are great, but I’m concerned with my small family’s future, the plight of the homeless in my area, and other backyard issues. What do you hope to accomplish with your assets?
3. When
Readers who sign up for a free subscription or a paid subscription can expect an email in their box on Sunday evenings, and that article will be available for free subscribers to read for two weeks. At that point, I archive the article. Paid subscribers can gain access to the archives at any time and will receive emails from me on Wednesdays and Fridays with further information, links, and tips about how to deal with your entrepreneurial developments.